Synthetic Media: Deep Fake - Is That Real?

Synthetic Media and Deep Fakes in Media Literacy

Synthetic media refers to any media - whether it be images, audio, or video - that has been artificially created or altered using advanced technology, typically involving artificial intelligence. One common and concerning form of synthetic media is deep fakes, which are hyper-realistic videos that manipulate a person's likeness to make it appear as though they are saying or doing something they never actually did. In the realm of media literacy, it is crucial for individuals to be aware of the existence of synthetic media and deep fakes, as they have the potential to spread misinformation and greatly impact public perception of events and individuals.

Understanding how to detect and critically analyze synthetic media and deep fakes is becoming increasingly important in today's digital landscape. Media literacy education plays a key role in equipping individuals with the skills to navigate the vast amount of content available online and discern what is true from what is manipulated or fabricated. By educating students and the broader population about the implications of synthetic media, including deep fakes, we empower them to question the authenticity of the media they consume and think critically about the sources and intentions behind the content they encounter. Ultimately, fostering media literacy in relation to synthetic media is essential in promoting a more informed and discerning society in the digital age.